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The Downtown Franklin Association, Inc. (DFA) is a 501(c)3 non-profit corporation whose Mission is “to ensure the long-term viability of the downtown district as a cultural, civic, historical and commercial center through public and private commitments.”

Our Vision

Downtown Franklin: A Mixing Bowl of Housing, Retail, and Night Life!!!

Franklin, Virginia prides itself in the partnership that has evolved among Downtown Franklin Association, the business community, citizens, and visitors. Well-orchestrated weekly community musical events that fill the needs of a diverse citizenry occur between May and September each year. The downtown offers a variety of places to eat, shop, and live in a safe, aesthetically pleasing environment that provides an atmosphere that is vibrant and just plain fun! Come to downtown Franklin if you’re looking for the place to see and be seen.

Virginia Main Street

The Virginia Main Street Program is a preservation-based economic and community development program that follows the Main Street Four-Point Approach™ developed by the National Trust Main Street Center. Virginia Main Street offers a range of services and assistance to communities interested in revitalizing their historic commercial districts. There are 21 Virginia Main Street communities in the Commonwealth of Virginia. The City of Franklin has been a Virginia Main Street community since 1985 with the DFA currently administering that effort.

Under the Main Street Approach™, communities develop individual strategies, working in each of these four key, interconnected areas:

Virginia Main Street 2015

  • Design
    Enhancing the unique visual quality of downtown by addressing all design elements to create an appealing environment.
  • Promotion
    Creating and marketing a positive image based on the unique attributes of the downtown district.
  • Economic Vitality
    Strengthening downtown’s existing economic assets and fulfilling its broadest market potential.
  • Organization
    Establishing consensus and cooperation by building effective partnerships among all downtown stakeholders.

Main Street America 2017 AccreditedMain Street America™

As a Main Street America™ Accredited program, Downtown Franklin Association is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

More Information

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Downtown Franklin Discount Card
Downtown Franklin Discount Card