It’s a nationwide movement that shines a spotlight on the importance of supporting small businesses in communities across America. And Main Street communities are arguably the best champions of the shop small mantra.
American Express founded Small Business Saturday in response to small business owners’ most pressing need: more customers. According to the 2017 Small Business Saturday Consumer Insights Survey, an estimated 108 million consumers reported shopping or dining at local, independently-owned businesses the Saturday after Thanksgiving. We hope all residents take advantage of shopping small the entire season.