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The Downtown Franklin Association, Inc. (DFA) is a 501(c)3 non-profit corporation whose Mission is “to ensure the long-term viability of the downtown district as a cultural, civic, historical and commercial center through public and private commitments.”

Our Vision

Downtown Franklin: A Mixing Bowl of Housing, Retail, and Night life!!!

Franklin, Virginia prides itself in the partnership that has evolved among Downtown Franklin Association, the business community, citizens, and visitors. Well-orchestrated weekly community musical events that fill the needs of a diverse citizenry occur between May and September each year. The downtown offers a variety of places to eat, shop, and live in a safe, aesthetically pleasing environment that provides an atmosphere that is vibrant and just plain fun! Come to downtown Franklin if you’re looking for the place to see and be seen.

Virginia Main Street

The City of Franklin has been a Virginia Main Street community since 1985 with the DFA currently administering that effort.

Under the Main Street Approach®, communities develop individual strategies, working in each of these four key, interconnected areas:

Virginia Main Street 2015


Enhancing the unique visual quality of downtown by addressing all design elements to create an appealing environment.


Creating and marketing a positive image based on the unique attributes of the downtown district.

Economic Restructuring

Strengthening downtown’s existing economic assets and fulfilling its broadest market potential.


Establishing consensus and cooperation by building effective partnerships among all downtown stakeholders.

There are 21 Virginia Main Street communities in the Commonwealth of Virginia.

More Information

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