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Home » About the Downtown Franklin Association, Inc.

The Downtown Franklin Association, Inc. (DFA) is a 501(c)3 non-profit corporation whose Mission is “to ensure the long-term viability of the downtown district as a cultural, civic, historical and commercial center through public and private commitments.”

Virginia Main Street

The City of Franklin has been a Virginia Main Street community since 1985 with the DFA currently administering that effort.

Under the Main Street Approach®, communities develop individual strategies, working in each of these four key, interconnected areas:

Design - Enhancing the unique visual quality of downtown by addressing all design elements to create an appealing environment.
Promotion – Creating and marketing a positive image based on the unique attributes of the downtown district.
Economic Restructuring – Strengthening downtown’s existing economic assets and fulfilling its broadest market potential.
Organization – Establishing consensus and cooperation by building effective partnerships among all downtown stakeholders.

There are 21 Virginia Main Street communities in the Commonwealth of Virginia.

You can find information about our Board of Directors by clicking here.

Click here to read history of the City of Franklin.

Find out information about our staff.

Find out how to contact the DFA.